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one of the best parts about working on hostess' social was that it was pretty much an open brief with one objective: make people talk about us. and boy we sure did with this one. this one post got something like 10M impressions and made headlines in all corners of the web.

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these guys were so excited to try it, they made their own. (as real as this box looks, it is fake.)

agency: Tattoo Projects

creative director: Buffy McCoy Kelly

art director: Kenny Duncan 

copywriter: me

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