Sheetz App
Agency — Tattoo Projects
Creative Director — Buffy McCoy Kelly
Art Director — Kenny Duncan
Art Director — Lauren Kauffman
Copywriter — Phillip Burrows
The Sheetz App saves you time on all of your Sheetz runs. Just order, pay and pickup. BOOM! So easy, it's like magic.
The campaign included a TV spot, radio, digital audio, audio at the pump, on-lot signage and out-of-home assets.
TV
if you look at the snack cake category, everyone's kind of doing the same thing (except for drake's. they really lean into their duck thing. love that for them). beautiful, indulgent shots paired with copy saying their snack cakes are the key to happiness. we stood out in the category by actually making our audience happy. we tapped into the weird, niche memes of the internet and we weren't afraid of not looking appetizing 24/7. we're snack cakes. we just want to make people smile.
so i would concept a month's worth of content, get the content approved internally, pitch it to the client, and then when the client approved it, an art director would build the posts out.
the president of hostess liked this one so much he got it framed and it's hanging on the walls at hostess hq.
agency: Tattoo Projects
creative director: Buffy McCoy Kelly
art director: Kenny Duncan
copywriter: me